Summary of The Brand Flip: Why customers now run companies and how to profit from it by Marty Neumeier

Summary of The Brand Flip: Why customers now run companies and how to profit from it by Marty Neumeier

Screen Shot 2015-08-04 at 23.06.32

Branding is evolving. Marty Neumeier’s new book (and previous ones) is a good testament of that. Marty starts with acknowledging (like all good writers) the function of any factual book – that is to communicate ideas in the most profound, efficient and direct way. To read The Brand Flip, using traditional reading methods, will take you about two hours to get the key messages. Unless you start at the end and read the key messages first – which is always a good idea to prime and give your mind a big picture – you can finish it in about 20 minutes. Read those key messages below. I do recommend going through the whole book though. If you’re new to branding, you’ll get a good understanding of how branding evolved over the last century and what branding is and isn’t. There are practical branding tips – for example, how much your logo is worth (a price of a good car – but you need to decide what kind of car). If you think branding doesn’t apply to your life, think again. We are all personal brands now and social media platforms are our market places.

“Any effort to get customers is marketing. Any effort to KEEP THEM is branding.”

Continue reading

Top 10 Most Read Books in The World

Top 10 most read books in the world

Top 10 most read books in the world

Top 10 Most Read Books in The World are: The Holy Bible, Quotations from Chairman Mao Tse-Tung, Harry Potter, The Lord of The Rings, The Alchemist, The Da Vinci Code, The Night Saga, Gone with the Wind, Think and Grow Rich, and The Diary of Anne Frank (according to writer James Chapman who created a list of the most read books in the world based on the number of copies each book sold over the last 50 years.). Read about more top bestsellers

Summary of How We Learn: The Surprising Truth about When, Where, and Why It Happens by Benedict Carey

Summary of How We Learn: The Surprising Truth about When, Where, and Why It Happens by Benedict Carey

Summary of How We Learn by Benedict Carey

Summary of How We Learn by Benedict Carey

How We Learn, written by a science journalist Benedict Carey, promises to offer well-tested techniques that help us learn more effectively with less effort. It shatters some preconceptions about the ‘enemies of learning’, such as distraction, interruption, laziness, ignorance, restlessness, forgetfulness and even quitting – all of which can actually work in your favour.

For example, forgetting is good. You would think that remembering everything is a good skill. Not so. “Using memory changes memory— and for the better. Forgetting enables and deepens learning, by filtering out distracting information and by allowing some breakdown that, after reuse, drives retrieval and storage strength higher than they were originally,” states the book. Or, as the American psychologist William James noted, “If we remembered everything, we should on most occasions be as ill off as if we remembered nothing.”

Continue reading

Is speed reading recommended for 12 year olds or kids?

Kids speed reading

Kids speed reading

Speed reading is not only about reading faster. It’s about reading at a speed appropriate to the material and the purpose, it’s about having that purpose in the first place – in fact it’s mostly about how to think about what you’re reading so that you get from it what you want in a way which allows you to build your understanding, implement your new knowledge and remember what you need to remember.

Continue reading

‘True face of Shakespeare’ found in Botany Book

William Shakespeare?

William Shakespeare?

That’s the face of William Shakespeare according to botanist and historian Mark Griffiths. He claims that a drawing of a man on the cover of a 1598 book about plants is a picture of William Shakespeare. Bard looks young and handsome here, in his prime at the age 33 (as opposed to some other less complimentary portraits).

Continue reading

The top (six or seven or three) basic plots of fiction in literature that can help to speed read novels

Screen Shot 2015-08-03 at 14.31.25According to different sources there are only seven (or six, five, 20, 36… or three or one) basic plots (or themes) in all of literature. Here they are:

Seven basic plots in fiction
According to The Seven Basic Plots: Why We Tell Stories (2004) by Christopher Booker (available on Kindle) there are seven types of stories or basic plots in literature:
1) rags to riches,
2) overcoming the monster,
3) the quest,
4) voyage and return,
5) comedy,
6) tragedy,
7) rebirth
Read the summary of The Seven Basic Plots: Why We Tell Stories 

36 basic plots in fiction
In the 18th Century, Italian playwright Carlos Gozzi identified 36 plots or situations in fiction, which includes: 1) supplication (in which the supplicant must beg something from power in authority), 2) deliverance, 3) crime pursued by vengeance, 4) vengeance taken for kin upon kin, 5) pursuit, 6) disaster, 7) falling prey to cruelty/misfortune, 8) revolt, 9) daring enterprise, 10) abduction, 11) the enigma, 12) obtaining, 13) enmity of kin, 14) rivalry of kin, 15) murderous adultery, 16) madness, 17) fatal imprudence, 18) involuntary crimes of love (e.g.: discovery that one has married one’s mother, sister, etc), 19) slaying of kin unrecognised, 20) self-sacrifice for an ideal, 21) self-sacrifice for kin, 22) all sacrificed for passion, 23) necessity of sacrificing loved ones, 24) rivalry of superior vs. inferior, 25) adultery, 26) crimes of love, 27) discovery of the dishonour of a loved one, 28) obstacles to love, 29) an enemy loved, 30) ambition, 31) conflict with a god, 32) mistaken jealousy, 33) erroneous judgment, 34) remorse, 35) recovery of a lost one and 36) loss of loved ones.

Continue reading

We see words as images – using our visual dictionary

Screen Shot 2015-04-26 at 23.12.02Cutting edge research from neuroscientists at Georgetown University Medical Centre has shown that, ‘We are not recognizing words by quickly spelling them out or identifying parts of words, as some researchers have suggested. Instead, neurons in a small brain area remember how the whole word looks – using what could be called a visual ‘dictionary”Read the full article in Journal of Neuroscience

You still don’t believe – read this then:

WEIRD: How cmoe yuor bairn is albe to undnertsnad tihs snetence eevn tghouh olny the frist and lsat ltetres of ecah wrod are crreoct? Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. And you touhhgt taht sepllnig was iprmoetnt!

Vape is The Oxford Dictionaries Word of the Year 2014

Vape is The Oxford Dictionaries Word of the Year 2014
Choosing the Oxford Dictionaries Word of the Year is a task that begins almost as soon as the previous year’s word is announced. In 2013 the choice was selfie, and as soon as 2014 began, Oxford Dictionaries staff started collecting words that might come to prominence throughout the year. Read about the runners-up to the Word of The Year 2014 which are: bae, budtender, contactless, indyref, norm core, slacktivism. Well, more words for you, since we encounter at least 100,000 words a day. More top words of the decade for you (from 2009).

Continue reading

Summary of Anthony Robbins book Money: Master the Game – 7 Simple Steps to Financial Freedom

Summary of Anthony Robbins book Money: Master the Game – 7 Simple Steps to Financial Freedom

Anthony Robbins Money: Master the Game – 7 Simple Steps to Financial Freedom by Anthony Robbins

Money: Master the Game – 7 Simple Steps to Financial Freedom by Anthony Robbins

The latest book by Anthony Robbins Money: Master the Game – 7 Simple Steps to Financial Freedom, as the title promises, suggests that in 7 simple steps you can reach your financial freedom and become an investor as opposed to a consumer i.e. you won’t be trading your time for money but your money machine will work for you whether you’re working or not. Anthony Robbins (who is a great advocate of speed reading and photoreading) stresses that you should follow all those seven steps in sequence. For regular readers, this 689-page book might be a daunting task. Hence, my summary here to get you started. If you’re already a speed reader or even better a spd rdr, then you know that reading summaries has been validated as the best (and legitimate) way of getting information quickly and effectively. Anthony Robbins provides a seven step checklist for success at the end of the book which in a way summaries the book. Here it is but if you want a summary of the summary – read my final comments at the end of this blog.


STEP 1: Make the Most Important Financial Decision of Your Life
1. Did you make the decision to become an investor, not just a consumer?
2. Have you committed a specific percentage of savings that always goes toward your Freedom Fund?
3. Have you automated it? If not, do it now: or
4. If the amount you’re committing now is small, have you committed to your employer to use the Save More Tomorrow program? See

Continue reading

FingerReader will read for you… slowly

FingerReader is a wearable reading device that will read any text out loud  for you, slowly but surly. Finger Reader is intended for  visually impaired people. According to MIT Media Lab which developed Finger Reader, “only 7% of all books are available in Braille, audio and large print. In a 2009 survey, nearly three ­quarters (74%, 72%) of blind and partially sighted people reported that they could not read the information provided by their hospital or their GP. In addition, things like letters, menus, reports, magazines, rarely exist in Braille.” Read more about Finger Reader and watch a video of Finger Reader in action.

Research on speed reading

Research on speed reading (a selection)

One study on skimming found that skimming a text before going on to reading it, improved comprehension in the majority of cases.

Word recognition is one of the major slowing aspects for most readers. Research suggests that subvocalisation that nemesis of speed readers, is slower on unfamiliar words. If you want to speed up reading, build your vocabulary and learn to recognize words faster and naturally you will improve your reading speed. If English is not your first language or if you want to learn another language or anything else try an intelligent flash cards system called Anki which is useful for learning new words, new terms and anything else.

NASA has built subvocalisation detection systems to pick up subvocalisation (the faint nerve impulses that are sent to the muscles when we read), using them to browse the web or potentially even control a spacecraft.

Continue reading

Exercises for eyes for optimal speed reading

Exercises for eyes for optimal speed reading
It’s harder to read when your eyes are tired. Keep your eyes in an optimal state for reading by doing eye exercises from time to time:

Change focus / 20-20-20
Look up from what you’re reading and alternate a few times between focusing on something in the distance and on something up close. This is called 20-20-20. Your eyes need regular breaks to prevent strain. Every 20 minutes make sure that you take 20 second break from what you’re doing to focus on something 20 feet or more away.

Palm your eyes
Briskly rub the palms of your hands together to warm them slightly. Place the palms over your closed eyes and gently massage the bony areas around the eyes (not directly onto the eyeballs) with the outsides of your palms for about 30 seconds. Open your eyes under your hands, and create a seal with your palms so that you’re looking at complete darkness for a moment or two.

Clock gazing Sit comfortably with an erect spine and both feet on the floor. Imagine a huge clock face about 30 cms away directly in front of you. Without moving your head, look up to 12 o’clock – then down to 6 o’clock.
Up to 1, down to 7
Up to 2, down to 8
Right to 3, left to 9
Down to 4, up to 10
Down to 5, up to 11.
Close your eyes and rest (or palm them) for 30 seconds.

Lazy eights
Make a fist with your thumb sticking up. Hold it out at arm’s length in front of you. Draw a figure 8 on its side – start in the middle, move up to the right, round, down the outside, up towards the middle again and then round over the top on the left, down the outside, up into the middle again. Make sure you’re going up in the middle and down round the outsides. Keep going. Keep your head still and follow your thumb with your eyes.

Other factors
Eating healthy: the link between good eye health and diet is well established. Vitamin A helps maintain healthy vision. Good source of vitamin A is sweet potatoes.
Stopping smoking: Smokers are up to four times more likely than non-smokers to develop age-related macular degeneration (AMD) the UK’s leading cause of sight loss.

Stress – learning and memory killer

Watch this National Geographic and Stanford University documentary on how stress kills your brain cells and affects hippocampus which is responsible for your learning and memory (from 25 min of the documentary). “Stress is not a state of mind… it’s measurable and dangerous, and humans can’t seem to find their off-switch.” says author and award-winning neurobiologist Robert Sapolsky in the documentary Stress: Portrait of a Killer.

Continue reading

Coffee improves memory

Coffee triggers a mechanism in your brain that releases a growth factor called Brain-Derived Neurotrophic Factor (BDNF) which also activates brain stem cells to convert into new neurons in your brain, which can have definitive benefits for your brain function. Research conducted at Johns Hopkins University found that 200 milligram (mg) of caffeine enhanced participants’ memory for up to 24 hours. Natural blend of polyphenol antioxidants (including chlorogenic acids), bioflavonoids, vitamins and minerals in coffee beans all work together to help neutralize the harsher effects of the caffeine.
Read more about the benefits of drinking coffee

Top 7 Foods to Boost Brainpower

Top Tips for Digital and Online Reading (ebooks, Kindle, pdfs)

Top Tips for Digital and Online Reading (ebooks, Kindle, pdfs)
Digital reading is a relatively new – and growing – phenomenon, and it merits specific consideration.

All 37 of the spd rdng techniques apply equally to paper-based texts and digital reading (including online reading). Some need slight modifications, some are easier digitally (such as scrolling quickly when downloading or previewing) and some of the things that we take for granted on our computers, reading devices and mobile phones (such as searching for information, not feeling obliged to read every word, stopping once we’ve found the information we need, etc) are strategies which can profitably feed back into our paper-based reading.

Continue reading

How sleep helps with memory formation and learning

There is a lot of research on the role of sleep and memory formation and learning. But only recently scientists discovered how it happens. During sleep your brain forms new synapses and nurons that help with learning and memory. “…sleep is important to the process of forming long term memory,” says Wen-Biao Gan, a neuroscientist and physiologist at New York University who discovered that learning, or making long term memories, is a two part process in which sleep plays an important role. Sleep is also an essential aspect of health. Not enough of sleep can lead to all kinds of health problems such as diabetes, heart problems, cancer,obesity and so on. Top tips for getting good night’s sleep include sleeping in total darkness and avoiding electromagnetic pollution which will disturb melatonin production which is critical for good night’s sleep. Read top tips for good sleep

Watch this video about the importance of optimising your sleep below. Research shows that most people need eight hours of sleep – ideally in total darkness (one photon of light can disturb melatonin production which is responsible for good sleep – make sure that you have low electromagnetic pollution levels in your bedroom – light falls into an electromagnetic spectrum and our bodies perceive electro-smog as light – so switch off your wifi router for the nigh – read top tips on how to avoid and minimise electro-smog).

How computers are writing books and articles (you might be reading right now…)

According to WIRED magazine three professions might be extinct in the near future and replaced by smart software doing their work in a fraction of time and at almost no cost. The three professional categories due to be automated are: education, writing and military. Philip M Parker, whose company ICON Group International has published 700,000 algorithmically generated books in a very short time breaking all the Guinness book records. It usually takes his software about 20 minutes to write, check and publish the ebook online. $0.20 to $0.50 is the production cost which is the cost of electricity and hardware and some of his books sell for hundreds of dollars.
write books software
Most of his books are for niche subjects within larger categories such as health for example, but his team has taken the challenge of writing a software to produce novels. His software is not limited to written works. Continue reading

To Remember – Write it Down by Hand

Old-fashioned note taking by hand can enhance your memory. Studies show that people who take notes in shorthand not only comprehend information better but also remember for longer. Although we type more than write by hand, it makes sense since we all learnt to write first before typing and this is our primarily mode of inputing and coding information. (Although, in some schools in America they started to experiment with teaching kids to type first.) Also, in English we say ‘learn by heart’ and handwriting is more analogue way on coding information as opposed to typing which is more digital and cerebral. Read top tips for boosting your memory and drinking moringa tree tea can enhance your memory too. Read how to hold your pen ergonomically

Write down your goals by hand or to remember better

Write down your goals by hand and/or to remember better (ideally on something permanent)

Other studies suggest that people who write down their goals by hand are more likely to achieve them.

23 April – World Book Day

World Book Day 23 April

World Book Day 23 April

Celebrate World Book Day – Read a book today

World Book Day or World Book and Copyright Day (also known as International Day of the Book or World Book Days) is a yearly event on 23 April, organized by UNESCO to promote reading, publishing and copyright. In the United Kingdom, the day is instead recognised on the first Thursday in March. World Book Day was celebrated for the first time on 23 April 1995. The connection between 23 April and books was first made in 1923 by booksellers in Spain as a way to honour the author Miguel de Cervantes who died on that day. There is also Word Book Night to follow the day, if you like.
Continue reading

Double your reading speed, fast – at the NLP Conference 21-23 November 2014, London UK

We’re giving a short presentation on how to double your reading speed fast at the NLP Conference in London on Saturday 22nd November 2014 | 13.30 – 14.15

NLP is the best way to get into personal development and the NLP conference is the best first step.
More info about the 21-23 November 2014 NLP conference London UK  
Holiday Inn London Bloomsbury, Coram Street, London WC1N 1HT