Where do innovation and creativity come from?

Creativity and innovation seems to be the flavour of the month. Watch this video with the key authors who wrote books on innovation, creativity and entrepreneurship: Matt Ridley, Steven Berlin Johnson, Jonah Lehrer and Peter Sims. They talk about why brainstorming doesn’t work, why it’s essential to cultivate eclectic connections and how to get the next great idea in a warm shower. All the books written by the speakers are highly recommended for anyone interested in creativity, innovation, success in business or is an entrepreneur:
 Jonah Lehrer: Imagine: How Creativity Works
Matt Ridley: The Rational Optimist: How Prosperity Evolves
Steven Berlin Johnson: Where Good Ideas Come From: The Seven Patterns of Innovation
Peter Sims: Little Bets – How Breakthrough Ideas Emerge From Small Discoveries 

Posted in #1 Blog On Speed Reading & PhotoReading, Summaries of Books, Good Books to Speed-Read, News, Research On Speed Reading, creativity, entrepreneurs, entrepreneurship, Innovation, smart foods, smart thinking and behaviours, unconscious processing and tagged , , , , , , , , , , .