Where do innovation and creativity come from?

Creativity and innovation seems to be the flavour of the month. Watch this video with the key authors who wrote books on innovation, creativity and entrepreneurship: Matt Ridley, Steven Berlin Johnson, Jonah Lehrer and Peter Sims. They talk about why brainstorming doesn’t work, why it’s essential to cultivate eclectic connections and how to get the next great idea in a warm shower. All the books written by the speakers are highly recommended for anyone interested in creativity, innovation, success in business or is an entrepreneur:
 Jonah Lehrer: Imagine: How Creativity Works
Matt Ridley: The Rational Optimist: How Prosperity Evolves
Steven Berlin Johnson: Where Good Ideas Come From: The Seven Patterns of Innovation
Peter Sims: Little Bets – How Breakthrough Ideas Emerge From Small Discoveries 

Conscious vs subconscious processing power

How faster is your subconscious at processing information compared to the conscious mind? 500.000 times!

This is how I’ve calculated the difference. The subconscious mind can process 20 000 000 bits of info per second. The conscious mind can only process 40 bits of info/sec. So the subconscious mind can process 500 000 time more what the conscious mind is able to. This according to information from The Biology of Belief by Dr Bruce Lipton. There is no formal agreement on how fast is the subconscious mind. For example, researchers at the University of Pennsylvania School of Medicine estimate that the human retina can transmit visual input at at roughly 10 million bits per second. Another study suggests that the subconscious mind processes about 400 billion bits of information per second and the impulses travel at a speed of up to 100,000 mph! Compare this to your conscious mind, which processes only about 2,000 bits of information per second and its impulses travel only at 100-150 mph. We have 50 trillion cells in our body performing trillions of processes – so an enormous processing power is required. Another take: only about 0.01% of all the brain’s activity is experienced consciously. In other words, it is as if roughly 10’000 cinema films are actually going on in the brain all at once, while we are only consciously aware of one of them. Altogether then, the data rate processed by the brain is an astronomical 320 Gb/s! (read the full paper) Whatever the processing power and speed of subconscious mind, with speed reading and photoreading you can start to utilise the enormous powers of your subconscious mind.