The release of iPad and iBooks Store next month signals the new area for reading – interactive reading. Although reading on screen is nothing new (Google has been digitalising the world’s libraries since 2004) the publishing industry is ready to reinvent the book. The new platforms will allow readers to interact with one another in a social networks, travel books will let users send e-postcards, and kids will digitally paint-in their colouring books via the iPad’s touchscreen, among other things. “What was once a liner activity is an interactive experience. The iPad – it’s where the future is” says Anna Rafferty, the managing director of Penguin Digital.
Watch this video about the amazing new possibilities of interactive books of ‘iMagineering’ by Britain’s Penguin Books
