Grupo Cometa (a car and motocycle dealer, Cáceres, Brazil) pays its employees for reading books. The company developed a reading programme to help employees to enhance their skills and knowledge. To encourage employees to read books the company pays them an extra one month salary at the end of the year. The main purpose of the programme is to boost professional development with books on relations, management and the company’s operations. The programme is voluntary but 80% of 1350 employees who work in 15 shops already joined it. “Some employees made comments that since they started reading, their skills improved, as well as the relations at home, and some even started to study again.” said in “Uol Economia” CEO of the Grupo Cometa, Cristinei Melo.