Pbook Comeback – Paper books are making a comeback

Pbook Comeback – Paper books are making a comeback
For the first time since the advent of ebooks, we’re beginning to see the comeback of ‘pbooks’ (as published/paper books are coming to be known in the industry).  The CEO of Waterstones admitted that the chain came within hours of collapse and that their 11th hour turnaround was as a result of a renewed focus on the retail experience, rather than just selling books. In addition local managers throughout the country have been released from following a ‘company line’ and given autonomy to buy stock relevant to their local market and display it as they see fit.
The ebook revolution has also forced publishers to completely rethink their products and there is now much greater emphasis on design and publishing books that you want to hold and enjoy, so that they genuinely compete with ‘soulless’ ebooks.
Check out the full report by accessing ‘What Britain Buys’ with Mary Portas, 9pm Monday 9 May, Channel 4

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