Top books on branding, naming, design, logo design, marketing, creativity, presentation skills and entrepreneurship
(my absolute favourites in bold)
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeleer
Good and practical approaches to branding as well as all key branding concepts. The one to start with, and probably the best intro book into branding.
Brand Hijack: Marketing without Marketing by Alex Wipperfurth
Practical and less traditional – where branding is/was going.
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Philip Kotler
More academic but still practical with good summaries of different well-tested branding processes – this one I would buy later if you still need more info on branding.