Summary of The Brand Flip: Why customers now run companies and how to profit from it by Marty Neumeier
Branding is evolving. Marty Neumeier’s new book (and previous ones) is a good testament of that. Marty starts with acknowledging (like all good writers) the function of any factual book – that is to communicate ideas in the most profound, efficient and direct way. To read The Brand Flip, using traditional reading methods, will take you about two hours to get the key messages. Unless you start at the end and read the key messages first – which is always a good idea to prime and give your mind a big picture – you can finish it in about 20 minutes. Read those key messages below. I do recommend going through the whole book though. If you’re new to branding, you’ll get a good understanding of how branding evolved over the last century and what branding is and isn’t. There are practical branding tips – for example, how much your logo is worth (a price of a good car – but you need to decide what kind of car). If you think branding doesn’t apply to your life, think again. We are all personal brands now and social media platforms are our market places.
“Any effort to get customers is marketing. Any effort to KEEP THEM is branding.”
Top 10 Most Read Books in The World
1) The Bible – 3.9 Billion Copies
2) Quotations from the Works of Mao Tse-tung – 820 Million Copies
3) Harry Potter – 400 Million Copies
4) Lord of the Rings – 103 Million Copies
5) The Alchemist – 65 Million Copies
6) The Da Vinci Code – 57 Million Copies
7) Twilight – The Saga – 43 Million Copies
8) Gone With the Wind – 33 Million Copies
9) Think and Grow Rich – 30 Million Copies
10) Diary of Anne Frank – 27 Million Copies
Learn how to speed read so you can read all the books you want to read in half of the time or less.
There are numerous terms for reading faster: Rapid Reading, Speed Reading, PhotoReading, skimming, scanning … and our own system, Spd Rdng. In many cases the terms are used indiscriminately, but for those in the know, there are differences. Read on. You’ll learn about them, and also learn how to do some of the techniques. Spd Rdng – which includes both ‘reading more quickly’ and numerous techniques for getting the information from large quantities of text swiftly – incorporates everything that follows.
Speed Reading – the most commonly used term – usually involves techniques for moving the eyes faster in order to gather information more quickly. This might include ‘skimming’ (glancing quickly down the page to get the message and see what it’s about) or ‘scanning’ (looking for specific information).
Summary of How We Learn: The Surprising Truth about When, Where, and Why It Happens by Benedict Carey
Summary of How We Learn by Benedict Carey
How We Learn, written by a science journalist Benedict Carey, promises to offer well-tested techniques that help us learn more effectively with less effort. It shatters some preconceptions about the ‘enemies of learning’, such as distraction, interruption, laziness, ignorance, restlessness, forgetfulness and even quitting – all of which can actually work in your favour.
For example, forgetting is good. You would think that remembering everything is a good skill. Not so. “Using memory changes memory— and for the better. Forgetting enables and deepens learning, by filtering out distracting information and by allowing some breakdown that, after reuse, drives retrieval and storage strength higher than they were originally,” states the book. Or, as the American psychologist William James noted, “If we remembered everything, we should on most occasions be as ill off as if we remembered nothing.”
Speed reading for kids is not only about reading faster. It’s about reading at a speed appropriate to the age of the kids and the material and the purpose, it’s about having that purpose in the first place – in fact it’s mostly about how to think about what you’re reading so that you get from it what you want in a way which allows you to build your understanding, implement your new knowledge and remember what you need to remember.
That’s the face of William Shakespeare according to botanist and historian Mark Griffiths. He claims that a drawing of a man on the cover of a 1598 book about plants is a picture of William Shakespeare. Bard looks young and handsome here, in his prime at the age 33 (as opposed to some other less complimentary portraits).
According to different sources, there are only seven (or six, five, 20, 36… or three or one) basic plots (or themes) in all of literature. Here they are:
Seven basic plots in fiction
According to The Seven Basic Plots: Why We Tell Stories (2004) by Christopher Booker (available on Kindle) there are seven types of stories or basic plots in literature:
1) rags to riches,
2) overcoming the monster,
3) the quest,
4) voyage and return,
Read the summary of The Seven Basic Plots: Why We Tell Stories
36 basic plots in fiction
In the 18th Century, Italian playwright Carlos Gozzi identified 36 plots or situations in fiction, which includes: 1) supplication (in which the supplicant must beg something from power in authority), 2) deliverance, 3) crime pursued by vengeance, 4) vengeance taken for kin upon kin, 5) pursuit, 6) disaster, 7) falling prey to cruelty/misfortune, 8) revolt, 9) daring enterprise, 10) abduction, 11) the enigma, 12) obtaining, 13) enmity of kin, 14) rivalry of kin, 15) murderous adultery, 16) madness, 17) fatal imprudence, 18) involuntary crimes of love (e.g.: discovery that one has married one’s mother, sister, etc), 19) slaying of kin unrecognised, 20) self-sacrifice for an ideal, 21) self-sacrifice for kin, 22) all sacrificed for passion, 23) necessity of sacrificing loved ones, 24) rivalry of superior vs. inferior, 25) adultery, 26) crimes of love, 27) discovery of the dishonour of a loved one, 28) obstacles to love, 29) an enemy loved, 30) ambition, 31) conflict with a god, 32) mistaken jealousy, 33) erroneous judgment, 34) remorse, 35) recovery of a lost one and 36) loss of loved ones.
Cutting edge research from neuroscientists at Georgetown University Medical Centre has shown that, ‘We are not recognizing words by quickly spelling them out or identifying parts of words, as some researchers have suggested. Instead, neurons in a small brain area remember how the whole word looks – using what could be called a visual ‘dictionary”. Read the full article in Journal of Neuroscience
You still don’t believe – read this then:
WEIRD: How cmoe yuor bairn is albe to undnertsnad tihs snetence eevn tghouh olny the frist and lsat ltetres of ecah wrod are crreoct? Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. And you touhhgt taht sepllnig was iprmoetnt!
STEP 1: Make the Most Important Financial Decision of Your Life 1. Did you make the decision to become an investor, not just a consumer? 2. Have you committed a specific percentage of savings that always goes toward your Freedom Fund? 3. Have you automated it? If not, do it now: www.tdameritrade.com or www.schwab.com. 4. If the amount you’re committing now is small, have you committed to your employer to use the Save More Tomorrow program? See http://befi.allianzgi.com/en/Topics/Pages/save-more-tomorrow.aspx
FingerReader is a wearable reading device that will read any text out loud for you, slowly but surly. Finger Reader is intended for visually impaired people. According to MIT Media Lab which developed Finger Reader, “only 7% of all books are available in Braille, audio and large print. In a 2009 survey, nearly three quarters (74%, 72%) of blind and partially sighted people reported that they could not read the information provided by their hospital or their GP. In addition, things like letters, menus, reports, magazines, rarely exist in Braille.” Read more about Finger Reader and watch a video of Finger Reader in action.
Research on speed reading, reading, priming and memory (a selection)
One study on skimming found that skimming a text before going on to reading it, improved comprehension in the majority of cases.
Word recognition is one of the major slowing aspects for most readers. Research suggests that subvocalisation that nemesis of speed readers is slower on unfamiliar words. If you want to speed up reading, build your vocabulary and learn to recognize words faster and naturally you will improve your reading speed. If English is not your first language or if you want to learn another language or anything else try an intelligent flashcards system called Anki which is useful for learning new words, new terms and anything else.
Yuval Harari’s international bestseller, Sapiens: A Brief History of Humankind, is a brilliant account of humankind’s extraordinary history, from insignificant apes to rulers of the world. Bill Gates, Barak Obama and others rave about it.
Watch Yuval Noah Harari’s talk about how humans managed to dominate life on Earth. A short answer: through the power of myths, stories and fiction that they’ve created as well as their ability to cooperate in large groups.
It’s harder to read when your eyes are tired. Keep your eyes in an optimal state for reading by doing eye exercises from time to time:
Change focus / 20-20-20
Look up from what you’re reading and alternate a few times between focusing on something in the distance and on something up close. This is called 20-20-20. Your eyes need regular breaks to prevent strain. Every 20 minutes make sure that you take 20 second break from what you’re doing to focus on something 20 feet or more away.
Palm your eyes
Briskly rub the palms of your hands together to warm them slightly. Place the palms over your closed eyes and gently massage the bony areas around the eyes (not directly onto the eyeballs) with the outsides of your palms for about 30 seconds. Open your eyes under your hands, and create a seal with your palms so that you’re looking at complete darkness for a moment or two.
Writing with your eyes, you will force them to move out of their normal ways, giving them more flexibility and range of motion, strengthening the ocular muscles. Look at a wall or space in front of you and imaging in your mind writing your name or any word using just your eyes. Use your eyes only to write your name or any word – do not move your head – moving them like a pen or paintbrush. Write in capital letters, small letters and in italics.
Sit comfortably with an erect spine and both feet on the floor. Imagine a huge clock face about 30 cms away directly in front of you. Without moving your head, look up to 12 o’clock – then down to 6 o’clock.
Up to 1, down to 7
Up to 2, down to 8
Right to 3, left to 9
Down to 4, up to 10
Down to 5, up to 11.
Close your eyes and rest (or palm them) for 30 seconds.
Make a fist with your thumb sticking up. Hold it out at arm’s length in front of you. Draw a figure 8 on its side – start in the middle, move up to the right, round, down the outside, up towards the middle again and then round over the top on the left, down the outside, up into the middle again. Make sure you’re going up in the middle and down round the outsides. Keep going. Keep your head still and follow your thumb with your eyes.
Resting your eyes is the easest way to relax your eyes, especially when they’re tired or during speed reading sessions. Just close your eyes and relax your eyes. Notice any tension and just smile with your eyes.
Tensing and squeezing the muscles around your eyes will relax them when you release the tension. Squeeze and tense the muscles around your eyes for a few seconds, hold the tension and let go. Do it a few times.
Other factors for eye hygene
Eating healthy: the link between good eye health and diet is well established. Vitamin A helps maintain healthy vision. Good source of vitamin A is sweet potatoes. Stopping smoking: Smokers are up to four times more likely than non-smokers to develop age-related macular degeneration (AMD) and cataracts – the UK’s leading causes of blindness. Cut down and quit smoking.
• Diet is one way.
• Relaxation is another.
• Blinking helps to relax the muscles around the eyes which stops you squinting.
• Whenever you’re squinting, stop and relax your eyes.
• Avoid the use of sunglasses (most of the time).
• Don’t increase the size of the font on your computer, etc.
• Use tapping / EFT to tap the acupuncture points around your eyes to relax them and release stress.
• Try pinhole glasses
Pinhole glasses for eye training
For more info on the key points how to improve eyesight above watch the video below
Watch this National Geographic and Stanford University documentary on how stress kills your brain cells and affects hippocampus which is responsible for your learning and memory (from 25 min of the documentary). “Stress is not a state of mind… it’s measurable and dangerous, and humans can’t seem to find their off-switch.” says author and award-winning neurobiologist Robert Sapolsky in the documentary Stress: Portrait of a Killer.
Coffee triggers a mechanism in your brain that releases a growth factor called Brain-Derived Neurotrophic Factor (BDNF) which also activates brain stem cells to convert into new neurons in your brain, which can have definitive benefits for your brain function. Research conducted at Johns Hopkins University found that 200 milligram (mg) of caffeine enhanced participants’ memory for up to 24 hours. Natural blend of polyphenol antioxidants (including chlorogenic acids), bioflavonoids, vitamins and minerals in coffee beans all work together to help neutralize the harsher effects of the caffeine.
Read more about the benefits of drinking coffee
Top Tips for Digital and Online Reading (ebooks, Kindle, pdfs) Digital reading is a relatively new – and growing – phenomenon, and it merits specific consideration.
All 37 of the spd rdng techniques apply equally to paper-based texts and digital reading (including online reading). Some need slight modifications, some are easier digitally (such as scrolling quickly when downloading or previewing) and some of the things that we take for granted on our computers, reading devices and mobile phones (such as searching for information, not feeling obliged to read every word, stopping once we’ve found the information we need, etc) are strategies which can profitably feed back into our paper-based reading.
There is a lot of research on the role of sleep and memory formation and learning. But only recently scientists discovered how it happens. During sleep your brain forms new synapses and nurons that help with learning and memory. “…sleep is important to the process of forming long term memory,” says Wen-Biao Gan, a neuroscientist and physiologist at New York University who discovered that learning, or making long term memories, is a two part process in which sleep plays an important role. Sleep is also an essential aspect of health. Not enough of sleep can lead to all kinds of health problems such as diabetes, heart problems, cancer,obesity and so on. Top tips for getting good night’s sleep include sleeping in total darkness and avoiding electromagnetic pollution which will disturb melatonin production which is critical for good night’s sleep. Read top tips for good sleep
Watch this video about the importance of optimising your sleep below. Research shows that most people need eight hours of sleep – ideally in total darkness (one photon of light can disturb melatonin production which is responsible for good sleep – make sure that you have low electromagnetic pollution levels in your bedroom – light falls into an electromagnetic spectrum and our bodies perceive electro-smog as light – so switch off your wifi router for the nigh – read top tips on how to avoid and minimise electro-smog).
Professions to be automated: education, writing and military
According to WIRED magazine, three professions might be extinct in the near future and replaced by smart software or machine learning algorithms doing their work in a fraction of time and at almost no cost. The three professional categories due to be automated are: education, writing and military.
Essay writing and composting algorithms Philip M Parker, whose company ICON Group International has published over 1m algorithmically generated books in a very short time breaking all the Guinness book records. It usually takes his software about 20 minutes to write, check and publish the ebook online. $0.20 to $0.50 is the production cost which is the cost of electricity and hardware, and some of his books sell for hundreds of dollars. Any material that has a formulaic structure (including novels because all of them follow six themes or basic plots) can be written by an automated system, essay writing and composting algorithms.
Automated journalism and writing, essay writing and composting algorithms
Most of his books are for niche subjects within larger categories such as health for example, but his team has taken the challenge of writing software to produce novels. His essay composting algorithms software is not limited to written works. A PhD can be written in 20 minutes too – watch his TED talk below about essay writing and composting algorithms.
Automated journalism or essay writing and composting algorithms are a fact. Many articles you’re reading (especially sports reviews) are written by machines. Software such as Wordsmith can generate articles and content with very little input from humans.
Old-fashioned note taking by hand can enhance your memory. Studies show that people who take notes in shorthand not only comprehend information better but also remember for longer. Although we type more than write by hand, it makes sense since we all learnt to write first before typing and this is our primarily mode of inputing and coding information. (Although, in some schools in America they started to experiment with teaching kids to type first.) Also, in English we say ‘learn by heart’ and handwriting is more analogue way on coding information as opposed to typing which is more digital and cerebral. Read top tips for boosting your memory and drinking moringa tree tea can enhance your memory too. Read how to hold your pen ergonomically
Write down your goals by hand and/or to remember better (ideally on something permanent)
Other studies suggest that people who write down their goals by hand are more likely to achieve them.
World Book Day or World Book and Copyright Day (also known as International Day of the Book or World Book Days) is a yearly event on 23 April, organized by UNESCO to promote reading, publishing and copyright. In the United Kingdom, the day is instead recognised on the first Thursday in March. World Book Day was celebrated for the first time on 23 April 1995. The connection between 23 April and books was first made in 1923 by booksellers in Spain as a way to honour the author Miguel de Cervantes who died on that day. There is also Word Book Night to follow the day, if you like. Continue reading →
Top 9 lifestyle tips for improving your memory (according to A Man’s Guide to Healthy Aging). By the way, don’t worry if you momentarily forget your ATM pin number – you really need to start to worry about your memory if you forget what the ATM is used for. 1) Physical (daily) exercise is important and will enhance your memory and decrease the risk of dementia. 2) Cognitive exercises such as doing jigsaw puzzles, puzzles, games and thinking challenges and whenever the brain is challenged will bolster memory functioning and builds reserves. 3) Antioxidants and omega-3 fatty acids – include these in your diet and you will reduce your risk of cognitive decline. Top antioxidant super-foods are: chaga mushrooms, moringa tree, green tea, berries, broccoli, garlic, coco and other antioxidants. Read more about how antioxidants work 4) Have a good night sleep. Lots of research suggest that sleep is critical for boosting your memory because sleep-loss impairs memory consolidation. The more you learn the more you need to sleep. For examples, babies sleep so much because everything is new to them and they need to process that information during their sleep. 33 top tips on good sleep Continue reading →
Moringa tree – perfect nutrition for everyone Meet the moring tree, the most important tree on this planet with the most amazing properties – that ancient medicine claims that prevenst 300 diseases. New evidence and preliminary studies on moringa oleifera suggest that moringa leaves could be a miracle cure for malnutrition and a host of many illnesses (cancer, diabetes, liver and kidney problems, ulcers, anemia, high blood pressure, stress, and much more). Moringa tree contains a perfect combination of nutrients, vitamins, minerals and proteins (at least 90 nutrients, 20 amino acids, 46 anti-oxidants (which boost memory – but the highest content of antioxidants have chaga mushrooms) and 36 anti-inflammatory) for everyone, especially for the ones who need extra energy boost and are leading busy lives.
We are delighted to announce that our spd rdng (speed reading) courses are now CPD accredited. The two-day speed reading course gives you 14 hours CPD points. One-day speed reading courses depend on the number of teaching hours.
We were led to believe that stress is bad for us and can affect our performance. And it is, when you think that way. The new science reveals that stress is a natural response to challenge. The way we think and act about stress can build our stress resilience.
Watch this enlightening TED talk about how to deal with stress that can help you understand and appreciate stress more and live longer (if not save your life).
If you ask a human and a computer both to read a single page of natural language, the computer wouldn’t have a chance. But if we ask both a human and a computer to read 200 million pages, a human wouldn’t have a chance.
Over 14m USD was paid for the most expensive book at the moment (at New York’s Sotheby’s) which is Bay Psalm Book which was published in 1640. Only 1700 copies of the psalm book were published by settlers in Cambridge, Massachusetts and currently there are only 11 copies in existence. The book has 300 pages. Only manuscripts and hand written books were more expensive. In 1994, Leicester Codex (writings and notes made by Leonarda Da Vinci in XVI century) fetched 30.8m USD.
There are only two types of fuel your body can convert into energy: carbs/sugar, or fat. Again, ketones are what your body produces when it converts fat(as opposed to glucose) into energy. And a primary source of ketone bodies are the medium-chain triglycerides (MCT) found in coconut oil. In fact, coconut oil contains about 66 percent MCTs. It’s a super-brain food. Other super-brain foods
While your brain is quite happy running on glucose, there’s evidence suggesting that ketone bodies may actually help restore and renew neurons and nerve function in your brain, even after damage has set in (new research suggests that eating coconut oil can help with Alzheimer’s disease). Interestingly, the mechanism of this MCT-ketone metabolism appears to be that your body treats MCTs as a carbohydrate and not a fat. This allows the ketone energy to hit your bloodstream without the normal insulin spike associated with carbohydrates entering your bloodstream. So in effect, coconut oil is a fat that acts like a carbohydrate when it comes to brain fuel.
How much coconut oil might you need? The recommendation is to start with one teaspoon, taken with food in the mornings. Gradually add more coconut oil every few days until you are able to tolerate about four tablespoons. It’s best to take it with food, to avoid upsetting your stomach. Read more about the benefits of coconut oil
Some books are summarised with the title as this publication The Drugs Don’t Work by Professor Dame Sally Davies who is a chief medical adviser to the UK government on health issues. Her findings are very simple: “We are losing the battle against infections diseases. Bacteria are fighting back and are becoming resistant to modern medicine. In short,the drugs don’t work.” Hence the title “The Drugs Don’t Work.” Her best and most important advise is to wash your hands properly. (Her second tip is to stop demanding antimicrobial medicines when we have a viral infection and to raise awareness of the threat of antimicrobial resistance). Read more about the importance of reading summaries
Set your purpose for speed reading this article Before you start reading the article, think what sort of information you would expect to find in this article. Then spend two minutes previewing the article and setting your purpose. After getting into a good state, set your timer for 20 minutes and jot down information from the article which fulfils your purpose.
Sample purposes Choose only one, or something better of your own.
1 Write a timeline of 6 key developments in spd rdng
2 Find 6 spd rdng techniques I will definitely use
3 Identify 6 spd rdng techniques and the names (and approximate dates) of the 6 different people who originally developed them
A History of Speed Reading and Spd Rdng
Ever since people have been reading, many of them have been trying to read faster and more effectively. Oddly, though, apart from some early exploration by the US Air Force who held the first formal speed reading course at Syracuse University in 1925, there has been little or no support from educational establishments or governments. Even though you would think there were academic plaudits or increased educational attainments to be gained by the first organization or country to implement a reading programme which could take students beyond the basics, all advances seem to have been made by committed individuals who have remained outside the formal education system, and that is still the situation today.
In an interview with Bill Gates he was asked, “If you could have one superpower what would it be?” He responded with, “The ability to read super fast.”
Fist clenching can boost your memory, suggests a new study on memory. It works because clenching your fist can change the way your brain functions by increase activity in your brain on the opposite side (so if you clench your right fist, activity in the left brain hemisphere increases). If you’re right-handed, the left side of your brain encodes information while the right side helps you retrieve memories, while the opposite is true for left-handed people. This is how to utilise this memory aid: if you’re right-handed you would make a fist with your right hand when you want to remember something, ie a name, fact or number and when you need to recall it, clench your left fist. Other ways to boost memory include: exercise, vitamin B12, animal-based omega-3 fats, proper sleep, and optimising your vitamin D levels and avoiding sugar which can damage your memory and learning.
Liquid4 is a very powerful Mac tool for research, study, referencing and more. It speeds up finding information and converting date: it helps you to do something with any text selected. It’s very easy to use. It’s perfect for students, business people and anyone interested in personal development. It’s a revolutionary processing tool that will help you get information and answers fast and with less effort. FREE version available.
Just a few neat functions: 1) the convert menu deals with currency, temperature, area, speed and more 2) the copy section’s citation will produce a Harvard reference-ready structure complete with the date 3) translation to more than 30 languages is available in the paid version 4) share function puts any selected text into a Facebook post, tweet or into an email, etc.